Flickstree, a content, marketing technology startup has raised $5 million led by Venture Catalysts Group and 9 Unicorns, in its pre-series B round of funding.
Along with other investors, it has the backing of Samsung Ventures, Orbit Startups (SOSV), LionRock Capital, FULD & Co., Lets Venture, AB Claymore, and Angelbay.
According to a news release, the Mumbai-based business would utilise the funds for global expansion as well as to improve its technology and product.
Saurabh Singh, CEO of Flickstree said, “Consumers love watching video content before making transactions. That’s why content-led commerce is the future of e-commerce. Flickstree’s AI creates great content that consumers love to watch and transact, making this a cutting-edge platform to partner with, for all e-commerce brands worldwide.”
The video commerce startup Flickstree was established in 2016 by Saurabh Singh, Rahul Jain, and Nagender Sangra. Using AI, Flickstree produces editorial video content. A platform for producing branded tales at scale and without charging brands is provided by Flickstree.
Reflecting on leading the funding round for Flickstree, Dr. Apoorva Ranjan Sharma, Co-Founder, Venture Catalysts & 9Unicorns said, “Flickstree uses the power of Artificial Intelligence to create the most compelling branded video content at scale, at no-cost for brands. Moreover, they use their data engine to promote these videos that keeps churning transactions on an auto-pilot mode. In sum, Brands get videos at no cost and consumers love watching these videos and buy their products and services. This makes it a win-win platform for all brands globally.”
Flickstree is a content-led video commerce platform that facilitates brand partner transactions utilising in-house, AI-created video content. The platform makes branded video content using AI voiceover and script. These films are distributed through PlusYou Club and 150 publishing partners. Flickstree has clients in India, Middle East, South-East Asia, UK, Australia, and USA, as per reported by IndianWeb2.
“Content driven ecommerce is the fastest growing segment of online sales across Asia,” said William Bao Bean Managing Director Orbit Startups and General Partner SOSV “Flickstree is the leader in India and now positioned to expand across the region helping brands to leverage video to drive sales.”
Flickstree’s staff focuses in branding, sales & distribution, digital marketing, machine learning, and AI technology. It serves over 200 brands worldwide, drives $50 million in transactions yearly, and has 25 million active users.
Users enjoy watching the sponsored editorial films that Flickstree produces using artificial intelligence. Through their 150+ publisher partners as well as their own applications and websites, they guarantee the circulation of video content. In 2016, Flickstree was established.
They have the backing of some of the most powerful and recognisable figures, including Sourav Ganguly, a star cricketer, Samsung Ventures, SOSV, Venture Catalysts, Facebook, and numerous other respectable names.