Leading haircare firm Fix My Curls has completed a seed fundraising round headed by Amazon Smbhav Venture Fund.
DSG Consumer Partners and India Quotient are among the other investors in this round.
The goal of this most recent investment round is to support Fix My Curls’s efforts to improve leadership & branding activities, advance hair care breakthroughs, and expedite new product development.
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Additionally, it is meant to assist Fix My Curls in reaching a larger number of customers in Tier 2 cities throughout India who are searching for efficient treatments for their textured hair.
Abhijeet Muzumdar, VP Corporate Development, Amazon & Head of Amazon Smbhav Venture Fund said: “Our vision with the $250MM Amazon Smbhav Venture Fund is to empower the next generation of innovative startups led by strong founders. Anshita and her team at Fix My Curls are bringing a comprehensive range of products for textured hair and we are excited to partner with them for the next phase of their growth.”
Anshita Mehrotra, founder of Fix My Curls, said: “Through the strands of innovation and power of inclusivity, Fix My Curls is not just redefining haircare, but with time, it has become a symbol of representation and acceptance in the Indian beauty landscape. We are excited to welcome Amazon Smbhav Venture Fund into our investor group and get the backing of consumer-focused VCs like India Quotient & DSG Consumer Partners. We believe we can grow this category, educate consumers as well as our community of all textured-haired people who share their common experiences and struggles with embracing their natural hair in India.”
About Fix My Curls
Founded in 2019 by Anshita Mehrotra, Fix My Curls makes curly hair products, specifically curated to care for naturally textured hair. Today, Fix My Curls is available across 13 marketplaces in India, and 10 countries outside India, with a product range of 11 original formulations in various sizes, and bundle options for all textured hair.
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