Modern transaction credit platform Hyperface has raised $9 million in its seed funding round from 3one4Capital with participation from existing investors, including Global Founders Capital, Better Capital, and new angel investors Flipkart Ventures, Groww, and Rebalance Angel Community.
The startup plans to use the funds to strengthen its credit-card-as-a-service product and build a stronger team.
The Bengaluru-based Hyperface was founded in 2021 by Ramanathan RV (previously co-founder of Juspay) and Aishwarya Jaishankar, It is designed to facilitate the launch of credit cards and subsequent issuance to make massive payments.
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For businesses, the launch of a credit card program today takes up to 12-18 months for a brand, but It claims to do away with backend API integration and all the technical gruntwork of red tape to reduce launch times by 10X.
With its platform, brands can custom-build their own credit program in “a few weeks.”
“Hyperface is deeply committed to the idea of embedded finance and to accelerate credit inclusion in India. We feel very fortunate to have partnered with 3one4 capital, Flipkart Ventures, Groww, and others in a journey towards the next big evolutionary change in the financial services landscape”, said, Ramanathan RV, founder and CEO of Hyperface.
Recently the startup launched AU LIT Card, a customizable credit card in partnership with AU Bank. The LIT Card is powered by the HyperFace Smart Benefit Engine, a proprietary innovation that allows credit card issuers and cobrands to create the right value proposition for their customers.
Speaking on the investment, Pranav Pai, Managing Partner, 3one4 Capital, the lead investor, said, “Credit card programme management is a uniquely valuable fintech vertical that brings together multiple stakeholders to support differentiated user experiences. The team at Hyperface has channelled their deep domain expertise to build the definitive platform in the space. We are excited to partner with Ram and Aishwarya on their journey to drive this evolution in digital financial services.”
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From instant cashback to instant reward points, lounge access to milestone-based voucher rewards, its platform allows customers to choose and curate the right credit card program.
Aishwarya Jaishankar, Co-founder, Hyperface, said, “With under 5 percent customers in India having credit cards and the growing trend of embedded finance, co-branded credit cards are here to stay and we aim to empower banks and brands with the right and compliant technology to launch and scale them.”
“Hyperface’s capabilities are extremely relevant in the Indian context as digital companies increasingly seek to enhance credit offerings for customers. Backed by an experienced team, Hyperface’s offerings seek to reduce the time taken for businesses to integrate fintech offerings in a seamless manner, and we are pleased to be able to support them as they grow,” said, Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart.
According to Ravi, Flipkart is committed to encouraging and supporting the growth of potential businesses to help the digital commerce industry expand in India.
At Hyperface, they believe in empowering Brands and Fintechs to offer banking products contextually to their customers. Their Credit-Cards-as-a-Service is a ready-to-go card platform for Fintechs looking to create a fantastic card experience.