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Fintech Sales Expert Atul Mehta to advise MissCallPay to make UPI 123Pay reach billion Indians

Atul Mehta to advise MissCallPay Atul Mehta (left), Mitesh L Thakker and Vijay Shah
Atul Mehta to advise MissCallPay to make UPI 123Pay, Atul Mehta (left), Mitesh L Thakker and Vijay Shah
Atul Mehta (left), Mitesh L Thakker and Vijay Shah

RBI had recently launched UPI 123Pay, and MissCallPay is one of the four apps riding on this new payment rails.

MissCallPay, the fintech startup built over the recently launched UPI 123Pay by RBI Governor is poised to take UPI revolution to feature phones and voice for non tech-savvy smart-phone users has roped in fintech sales expert Atul Mehta as an advisor to strengthen its go to market strategy to quickly and effectively reach hinterlands of Bharat. 

This announcement comes 5 months after another high-profile advisor appointment of Telecom expert Mr.RajuWadalkar( Ex- CTO and Global head of Innovation at Tech Mahindra and a tech guy behind Reliance group’s foray into telecom business).

Atul Mehta, IIM-A Alumnus & distinguished faculty of sales at IIM-A, IIM-B, MDI & FMS. He has a rich experience in Fintech growth strategies. In his sales leadership as SVP Head of Sales, Razorpay, has grown from 120 employees to 1700 in 4.5 years and has seen a valuation surge from USD 100 Million to 7.5 Billion. Atul has also worked with PayU, MobiKwik, PWC& KPMG. He brings on board more than 16 years of hands-on global experience in the areas of Fintech, Alliances, Enterprise Sales, Channel Sales, Analytics-driven strategy, and Business Intelligence.

As Mitesh L Thakker, Founder and CEO of MissCallPay said, we were on the lookout for a strong market strategist to get to the billion users on the UPI platform which has seen a glass ceiling at 200 million, the path to getting people at the middle and bottom of pyramid doing digital transactions is unchartered no digital media can reach or influence this non-tech savvy and digitally challenged feature phone and smart-phone users in a nation that speaks 121 languages and 270 mother tongues. The terrain into the hinterlands of India has been difficult to crack even for the highly funded and deep-pocketed unicorns like PhonePe, Google Pay, Paytm.

Every step we take can bring an unwarranted surprise, and it’s a great asset to have Atul a favorite sales coach at IIM-A & B to mentor us on this treacherous path. I first met Atul at IIM-A, while attending Bootcamp as part of my Incubation with CIIE’s  Bharat Inclusion Labs, it was love at first sight, his session was an eye-opener, I only aspired if I can get more from him and had never thought he would join my Advisory board, Mitesh L Thakker added.

I first met Mitesh at IIM-A Campus, the very idea of missed call based payments seemed promising to create great social impact but seemed financially unviable, after a couple of rounds of discussions with Mitesh and his board we could get to the fine print to make his payment system sustainable and popular among the underserved masses of Bharat, Atul Mehta Commented.

I should say Mitesh has a great knack to go into the details, slicing the problems, and bringing out the solutions to solve the grand challenge of humanity, Financial Inclusion, Atul added.

I am really excited to be part of this journey that can truly transform the way bharat transacts and the solution that can elevate the underprivileged and our economy, he added.

About MissCallPay

MissCallPay is India’s first voice-based payment solution built on UPI 123Pay, a new rail system from the house of NPCI to cater to 42.5 crore feature phone users and also the non-tech-savvy smart-phone users who find using digital tech challenging.

Enabling digital payment for this segment is the supreme priority of the government as we have seen RBI launching e-RUPI, then offline payments, and now UPI 123Pay.

MissCallPay is proudly incubated at i-Hub Gujarat and CIIE IIM-A after winning Bill Gates’s Great Grand Challenge for feature phone payments which was contested by over 750 innovations across the world to make payments simple for the billions.

The concept of MissCallPay is the brainchild of Mitesh Thakker who is a serial entrepreneur, Design Thinker & Ethical Hacker. He has 21 years of experience in selling, marketing and building IT products and has 20+ awards and 6 patents to his credit.



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