Fashor, a women’s apparel brand that operates on a direct-to-consumer basis, has secured $5 million in funding from Blume Ventures.
The funding will be utilized to improve FASHOR’s supply chain, establish a stronger brand presence, and accelerate its omnichannel development.
The funding will further enable the firm to expand its retail presence, with plans to establish over 100 brand stores in the coming years.
Read also – Beco Secures $10 Mn Pre-Series B Funding Round from Tanglin
Last week, FASHOR announced its inaugural brand ambassador, Bollywood actress Sara Ali Khan, through a campaign entitled “Dil Se Indian.”
FASHOR is a company that specializes in the production of contemporary Indian and Indo-Western apparel for women.
Vikram Kankaria, Co-founder and CEO, FASHOR, said: “This investment marks a significant milestone for our company, and we are delighted to welcome a pedigreed fund like Blume Ventures to our cap table. We are excited to leverage this partnership to drive our next phase of growth, with a continued focus on delivering exceptional value to our customers,”
About FASHOR
Founded in 2017 by Vikram Kankaria and Priyanka Kankaria, Fashor exists for the love of fashion. their vision is to capture the imagination of Indian Women through strong design-focused approach and evolve as the most preferred fashion brand for consumers who want to sport the latest designer trends.
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