Fabriclore, a leading tech-enabled fabric-sourcing platform for fashion businesses, announced today that it has raised $1.6 million in funding led by PeerCapital.
To ease fabric sourcing experience for fashion brands, Fabriclore has also created India’s first Fabric Experience Studio in Jaipur, which offers a hands-on touch-and-feel experience of a vast portfolio of fabrics sourced from 50+ Mills. The experience studio goes further by offering a print catalog, design customization, and printed and dyed samples, all in one place for fashion brands to quickly make the fabric sourcing decision, and reduce time to market. Fabriclore plans to open more such experience studios in tier-A cities in India and in UAE.
With this funding, Fabriclore plans to expand its presence in key markets, including India, the Middle East, Europe, and the USA. The company will invest in technology to further streamline its operations, enhance customer experience, and scale in international markets. Mr. Raju Shroff, Managing Director of 72-year-old conglomerate Regal Group based in UAE, elaborated “Unlike China, the lack of organized textile sourcing and processing have limited the exposure of Indian textiles in global markets. With our 70 years of know-how fabric space in the Middle East and Europe, we saw tremendous potential in Fabriclore to take its expertise to several international markets.
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Arya, Fabriclore’s success is driven by its 8 years of extensive experience in streamlining a complex supply chain of textile sourcing and processing across India. From 2016 until 2022, Fabriclore created India’s largest modern retail brand, with a catalogue of 10,000 SKUs developed by over 550 suppliers across India. Combined with its rich experience in fabric sourcing, customization, and processing, the company pivoted to enter India’s $20 Billion fabric supply chain market in 2023.
Fabriclore has established alliances with leading fabric mills across India, curating the widest portfolio of Cotton, Viscose, Sustainable, and Polyester fabrics. The company ensures traceability and authenticity through direct partnerships with leading mills and yarn suppliers. The company is poised to triple its MRR within 1 year and supply 50 Lakh metres of fabric annually to fashion brands globally.
Ankur Pahwa, Managing Partner, PeerCapital, said: “B2B supply chain is a segment that demands extensive experience, hands on know-how of the fragmented landscape and long-term resilient focus. Armed with these, team Fabriclore is best-positioned to innovate a dormant space with new-age tech enablement and create a catalyzing impact on the fabric and D2C industry”,
Vijay Sharma, CEO, Fabriclore, said: , “Our key differentiator is streamlining complex multi-stage fabric processing that includes dyeing, screen printing, digital printing, and block printing techniques. By implementing tech-enabled processes, the company has substantially reduced delays by 20% and customer rejections by 33%, setting a new benchmark in the industry. On the other end 50 to 60% of the product development cost of a fashion brand is attributed to fabric sourcing alone across multiple different vendors for each garment collection that they develop. Therefore, we are building add-on software tools for fashion brands to make fabric discovery, sourcing, production and design management much easier”.
About Fabriclore
Founded in 2016 by Vijay Sharma, Anupam Deo Arya and Sandeep Sharma, Fabriclore, which literally means traditional knowledge of fabrics, is an online brand that aims to revive India’s use of both traditional and modern fabrics by delivering high-quality curated fabrics.
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