[Funding alert] E-commerce platform Snooplay raises Rs 4.05 Cr in seed round funding

Delhi-based e-commerce platform Snooplay raised INR 4.05 Crores ($535K) in its seed round from Amogh Kumar Gupta, Director, Pravek Kalp Private Limited.

Snooplay is an online marketplace for toys & games for people of all age groups - kids and grown-ups, as well as people with special needs. At its core, Snooplay is a discovery platform that aims to help people find the right toy or game, based on their personalities, interests, skills and developmental goals.

Snooplay plans to use the funds to expand its supplier base, hire the best talent, build tech, and increase brand awareness.

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Founded in 2019 by Aanchal Mahajan and Brij Raj Singh, both MBA graduates with prior corporate experience in scaling business, Snooplay aims to become the market leader in the toys and games space in India, which is currently at a nascent stage. It plans on leveraging AI to build an intelligent platform that helps customers with their toy and games needs.

“Toys & Games in India is currently at a nascent stage. In the age of e-commerce, more than 80% of the transactions are happening offline. As a customer, our purchasing is largely dependent on the neighborhood stores that have limitations w.r.t the collection and generic marketplaces that are search-based platforms that make it difficult to identify the right toy or a game. Snooplay aims to ease the process of finding the right toy and game for your needs, by offering a wide variety of toys and games under one roof. Given the population size of India and many new upcoming Indian toy manufacturers, along with the increased knowledge around various types of toys and games available in the market, the Indian toys and games industry can easily become one of the biggest globally.” said Aanchal Mahajan, Co-founder, Snooplay.

After its initial launch in 2019, Snooplay has grown at an average of 300% YoY with 150 brands listed on platform, and with fresh capital infusion, snooplay aims to scale supply by listing 500-600 sellers in the next 3 months and exponentially increase the product range for its customers.

About Snooplay

In an age where there is an online platform for everything, the toys and games industry’s digital presence remains a nascent ecosystem. And that’s where Snooplay comes in. The brainchild of two millennials who wanted to usher the world of toys and games in India into the digital era, Snooplay is a discovery platform that uses AI to help you find the right toy or game for your child, and you! 

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At Snooplay, they understand that the problem is not searching for the right product, but actually knowing what the right product is. That’s where their AI-powered recommendation tool and informative videos come into place. Using historical data and the future developmental needs of children, Snooplay allows users to go beyond just searching for the right toys and games - it allows users to actually discover them!