Disney+ Hotstar Collaborates With PubMatic

PubMatic, an independent technology company, has partnered with Disney+ Hotstar to revolutionize the digital advertising landscape.

In order to facilitate the programmatic monetization of content across a variety of purchasing channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns, Disney+ Hotstar has chosen PubMatic.

PubMatic's sell-side technology enables publishers to maximize revenue yield and maintain control over their user experience, while also enabling them to connect with a diverse array of global purchasers.

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PubMatic, an independent technology company, has formed a partnership with Disney+ Hotstar Winaiim to transform digital advertising. Disney+ Hotstar has selected PubMatic to enable the programmatic monetization of its content across a variety of purchasing channels, such as audience-based, 1:1 private marketplace (PMP), and programmatic guaranteed campaigns.

 Jason Barnes, Chief Revenue Officer, APAC at PubMatic, said:“We are thrilled to collaborate with Disney+ Hotstar. With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences,”

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