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[Funding alert] Ecommerce Startup Direct2U Secures Rs 1.8 Cr Seed Funding led by IPV

[Funding alert] Ecommerce Startup Direct2U Secures Rs 1.8 Cr Seed Funding led by IPV

Direct2U, an e-commerce start-up operating as a B2B2C platform under Flow Commerce Private Limited, has secured INR 1.8 crore in a seed funding round led by Inflection Point Ventures (IPV). The funds will be utilized for the development of technology, recruitment, marketing, and expansion of the business.

Flow Commerce was founded on December 10, 2022, by Gaurav Ahlawat and Anshuman Maheshwari. Direct2U marketplace started generating revenue on January 1, 2023. The company aims to simplify cross-border e-commerce, making it more accessible to businesses of all sizes. Direct2U has expanded its operations to Bihar, Madhya Pradesh, Odisha, and Karnataka, with a total of 23 warehouses, as per reported by BW Disrupt.

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Mitesh Shah, Co-Founder, of Inflection Point Ventures, says, “Direct2U has identified a promising white space i.e rural e-comm market and they are disrupting it by bringing in standardized processes which will elevate customer experience, business growth of the brands, generate employment for delivery staff and a safe payment process will give trust and comfort to the customers, many of whom are a first-time online shopper. Direct2U is solving all the connectivity problems and has created an integrated structure on one platform. We believe their growth trajectory and growth plans along with our support and network will help the Company to establish its leadership in this segment.”

Direct2U is an assisted e-commerce platform operated by a flow commerce company. It offers a marketplace for consumer durables that combines lead generation, order fulfillment, online payment options, credit purchase options, and doorstep delivery services. The platform specifically targets underpenetrated rural areas in India, catering to the demand of consumers in these deep rural pockets.

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Gaurav Ahlawat, Founder, of Direct2U, says, “Great experience dealing with IPV, a team of thorough professionals working closely with founders to understand the business in minute details from all perspectives. The fact that rural commerce, with tech-enabled last-mile delivery along with a user-friendly frontend platform, can be executed with positive unit-level economics is a winning factor. Strict due diligence to build confidence in the startup business. IPV is instrumental in guidance through various mentor investors in supporting the business growth further.”

Direct2U, operating as Flow Commerce Pvt. Ltd., is a B2B2C online marketplace that aims to revolutionise the market for rural consumers by providing the financing and doorstep delivery. Direct2U reassures MFI partners with a unique OTP mechanism and visual proof of delivery. It serves Bihar, Madhya Pradesh, Karnataka, and Odisha.

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