Rishi Sen has been appointed as the Senior Vice President (SVP) and Business Head-West of Digitas India, which is a global marketing and technology services brand from Publicis Groupe India. As per the company’s announcement, Sen will oversee the agency’s business operations in the western region of India and be responsible for driving its growth strategy and acquiring new business.
Before joining Digitas India, Rishi Sen worked as the managing partner at Jack in the Box Worldwide, where he oversaw the agency’s business and overall operations in Mumbai, collaborating with client partners across various continents, as per reported by Financial Express.
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Speaking on the appointment, Sonia Khurana, COO of Digitas India, said, “We are delighted to have Rishi join us. Of course, he comes with extensive experience and expertise, but more than that, it’s his hunger to do great work for clients and his ability to push boundaries that make him a great addition to our team. I’m looking forward to what we can build and deliver together.”
He has accumulated more than 14 years of experience in the field of marketing and advertising, specializing in the creation of innovative marketing strategies to address intricate issues. His extensive expertise covers a broad range of sectors, such as beauty and personal care, passenger and commercial auto, eCommerce, consumer durables, fashion and lifestyle, food and beverage, healthcare, and technology, and he has collaborated with more than 200 brands.
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“At Digitas, the range of projects in customer experience and marketing transformation that bring together disparate disciplines of communication, design, data, technology, and media is the biggest opportunity for me. Having both depth and breadth is a necessity now, and that excites me,” Rishi Sen, SVP and business head, West, commented.
About Digitas India
The Publicis Groupe’s global marketing and technology services brand is called Digitas. The idea behind Digitas’ Connected Marketing Agency is that there are better methods for brands to engage with consumers and consumers with one another.
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