In its continuous effort to grow the home category, which is a strategic bet and one of the fastest-growing categories on the platform, Tata CLiQ Luxury has brought on board Good Earth, India’s leading design house, to launch an online store that will offer an exquisite assortment of home products that have been meticulously crafted.
With this, the platform has bolstered its existing luxury home portfolio and aims to drive further growth in this category.
Being a trailblazer in the field of handcrafted home goods, the business is committed to bringing back ancient Indian customs that have great benefits for both the environment and society.
Read also – Shipsy Acquires Warehouse Management Startup Stockone
Commenting on the launch, Mr. Gopal Asthana, CEO, Tata CLiQ, said, “For Tata CLiQ Luxury, the home category is a strategic priority, and we are directing our efforts to continuously expand this category further by offering renowned brands and assortments that mirror the values of the platform. Our partnership with Good Earth is a testament to this and to our shared values of craftsmanship, heritage, and sustainability. Good Earth comes with a legacy that offers luxury that is Indian in ethos and rooted in local heritage and karigari. It is also a celebration of making responsible choices. We are honored to launch the brand on our platform and look forward to offering a curated range of luxury handcrafted dinnerware products and an unparalleled luxury shopping experience.”
With the introduction of this online store on the platform, Good Earth dinnerware items will be accessible to a larger audience of luxury consumers. Tata CLiQ Luxury is one of the leaders in multi-category luxury e-commerce in India.
Read also – [Funding alert] Escrowpay Secures $6 Mn In Ongoing Series A Round
Anupama Gupta, CEO, Good Earth, added “Good Earth celebrates the richness and diversity of Indian culture through its exquisite products and designs, with a deep-rooted commitment to sustainability that reflect the essence of India’s traditions and heritage. Together with Tata CLiQ Luxury, we are dedicated to bringing the beauty of our unique creations to a wider base of the discerning audience who appreciate the artistry and elegance that our brand epitomizes. We are incredibly proud to embark on this journey, expanding our reach and sharing our passion for craftsmanship with a broader audience.”
Read also – [Funding alert] Spacetech Platform Manastu Space Secures Additional $3 Mn in Funding
