Decathlon is the one stop shop for buying sports goods online in India. Decathlon intends to raise the percentage of locally sourced sports goods provided in India from the current 60% to 85% over the next two years.
At present, Decathlon exports 65 percent of its Indian production. That portion would enlarge and keep expanding,” Coppola continued. She stated that there are various factors driving Decathlon’s growth in India when questioned. The general public is now interested in sports.Prior to the adoption of various sports, only 5% of Indians participated in sports; however, this percentage is now rapidly increasing.
“The middle class has taken a particular interest in this,” Coppola stated, noting that India offers more opportunities for sports.
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Decathlon, a French sports retailer, is increasing its investments to boost production and expand its retail presence in India, one of its “most important” international markets, according to Barbara Martin Coppola, Global CEO. The Indian market is expected to sustain its “high growth rate” going forward, as it is becoming a significant hub for manufacturing for the sports retailer. She continued by saying that about 65% of its output is currently exported to international markets.
establishing a presence in the Indian market in 2009 and now running a network of 129 stores, India is currently among the top ten global markets, growing at a three times the rate of comparable markets, according to she’s gone.The Indian government is putting in a bid to host the 2036 Summer Olympics.
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Decathlon the country’s sales for the fiscal year that concluded on March 31, 2023, totaled Rs 3,995 crore, representing a 37% increase.
About Decathlon
Decathlon is the one stop shop for buying sports goods online in India. In thrilled athletes, they have chosen to make their passion—”to sustainably make the pleasure and benefits of sport accessible to the many”—their vocation.
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