HomeInsightNews & UpdateD2C Personal Care Brand Pilgrim Appoints Konark Gaur As CMO

D2C Personal Care Brand Pilgrim Appoints Konark Gaur As CMO

Pilgrim, a D2C personal care company, names Konark Gaur as its Chief Marketing Officer. Konark, a former business leader of Marico Limited, provides nearly two decades of expertise in successfully establishing profitable companies in India and other regions.

Pilgrim, a D2C personal care company, names Konark Gaur as its Chief Marketing Officer. Konark, a former business leader of Marico Limited, provides nearly two decades of expertise in successfully establishing profitable companies in India and other regions.

His experience building companies from the ground up will help Pilgrim become a dominant player in the Personal Care market. Konark will lead Marketing & Commercial Strategies as the company’s Chief Marketing Officer to start the next chapter of growth, as per reported by BW Disrupt.

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Commenting on this development, Anurag Kedia, Co-Founder and CEO, Pilgrim, said, “We are thrilled to have Konark onboard, who’s expertise and proven success in building leading brands makes him the ideal partner to channel our business goals into a robust marketing strategy. 2023 will be a crucial year in our growth journey and with Konark at the helm of our consumer-insight-driven marketing strategy, we are geared up to build a credible brand in the personal care industry.”

Konark will carefully oversee the marketing initiatives for the introduction of new categories in the beauty and personal care areas as Pilgrim aims to triple the existing run rate in 2023. Additionally, he plans to concentrate on assembling a multidisciplinary team and fill key jobs in the following two quarters.

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On his appointment, Konark Gaur, Chief Marketing Officer, Pilgrim said, “Pilgrim is committed to providing Beauty Secrets from around the world to Indian consumers in an accessible way. Anurag and Gagandeep have built a truly differentiated brand and a relevant idea that meets the unmet desire of millennials to experience global beauty offerings affordably, at their doorstep. Pilgrim is curating and innovating “native” global experiences and not merely importing global ingredients. This is what excites me the most about the company, the founders and their vision. At this crucial juncture, I aim to scale awareness and growth across multiple channels that can help fast-track Pilgrim’s journey to being the most preferred and loved brand in the beauty and personal care industry.”

About Pilgrim

Pilgrim is a pioneering company in the beauty industry that is also one of the D2C (direct-to-consumer) companies with the most rapid growth. It was started by a group of serial entrepreneurs who graduated from IIT Bombay and IIM Ahmedabad, and the company culture is one that is exciting, fast-paced, and full of fun.

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