[Funding alert] D2C brand WickedGüd raises $1 mn in seed round

Mumbai-based WickedGüd, a D2C brand has raised $1 million in a Seed funding round from Mumbai Angels and other marquee investors.

Mumbai Angels has invested $350K as part of their portfolio expansion initiative while others include several investors such as NB Ventures, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani, Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), AkshayGurnani (CEO – Schbang), among others.

The startup plans to use the funds to build brand and community across D2C channels, acquire more customers by resonating with GenZ and younger millennials, support its growth, and strengthen its core team and international expansion.

Founded in 2021 by Bhuman Dani, Soumalya Biswas, and Monish Debnath, WickedGüd is all about making food like Pasta guilt-free and using indigenous, high nutritional content to make junk foods healthy to eat.

“Packaged food companies are displaying mere tokenism across multiple categories. Our aim is to build a large, clean-label, comfort food brand with ambitious aspirations of disrupting global markets”, said, Bhuman Dani, Founder, WickedGüd.

“With demand for non-native, healthy, and easy-to-make recipes invading Indian kitchens today, the market is buzzing with anticipation for exciting solutions to satiate finger-licking preferences by healthy binging options. I am confident that WickedGüd offerings are perfectly positioned to capitalize on this paradigm shift on customer preferences towards health and convenience, and experience accelerated growth”, said, Nandini Mansinghka, Co-Founder and CEO of Mumbai Angels.

“Our future is going to be very young and we need strong enablers for progressive growth especially when it comes to eating/consumption habits. WickedGüd is laying the foundation and empowering all health-conscious consumers who are gradually waking up to the role food plays in their healthy lifestyle”, said, Dravya Dholakia of Dholakia Ventures LLP.