Direct-to-consumer (D2C) personal care startup, Nat Habit has raised $4 million in series A funding round from Fireside Ventures along with participation from existing investors.
Dipanjan Basu, partner at Fireside Ventures, will also join the board of Net Habit.
The startup plans to use the funds to grow its channel presence and enter the offline space and expand its product categories and add more products to its kitty. It also plans to grow its business and invest more in technology and marketing.
Gurugram-based Nat Habit was founded in 2019 by Swagatika Das and Gaurav Agarwal, It offers organic skincare products like hair oils, masks, scrubs and face creams to the customers.
The startup also offers home remedy-based products like ubtan, hair mask and other hair and bath products.
“The brand was largely built online using social media platforms such as Instagram and Facebook to draw shoppers. The fresh funds will be used to increase channel presence including presence in offline stores, expand categories, and invest behind marketing, technology”, said, Gaurav Agarwal, cofounder of Nat Habit.
“We feel, from the growth perspective, a lot can be driven by the marketplaces. Once we hit a run rate of INR 100 Cr, then we should start focusing our energies on the offline space”, he added.
Swagtika Das said the company plans to grow into a ‘Natural Living Brand of Rs 1,000 crore’ in the next five years.
The startup claims that almost 90% of its revenue comes from its own website. To expand its channel presence, it recently debuted on other ecommerce platforms like Amazon, Flipkart, Tata Cliq and Meesho.
Net Habit was bootstrapped in its early stages and incubated in Sequoia Surge in March of last year.
The startup claims to have distributed products to over 2.5 lakh customers across the country.
About Nat Habit
Inspired by ancient solutions made in the kitchens of moms &grandmoms, they bring to you freshly made beauty products. They prepare these products every day, in beauty kitchens, so that they can deliver them to customers absolutely FRESH without chemicals & preservatives!
All Nat Habit products are rich in grains, grams, nuts, milk, yogurt, and/or fresh herbs & flowers.
These products range from ubtans to mehendi packs to lip scrubs and more.
While each Nat Habit package is administered by certified cosmetologists & doctors, it is also made with a lot of love like any kitchen preparation.