Berrylush, a leading retailer of Western clothing for Indian ladies, has announced the debut of its newest mobile application. The app will be accessible on both Android and iOS platforms, according to an exclusive release shared with IndiaRetailing.
The app was created in partnership with Appbrew, a mobile app-building company that specializes in Shopify. Its purpose is to provide a smooth and improved purchasing experience, establishing Berrylush among well-known fashion retailers and supporting its omnichannel strategy.
This software is designed to enhance the company’s client experience by providing effortless navigation, personalized suggestions, exclusive discounts, and promotional offers. The goal is to achieve a threefold increase in traffic while significantly reducing the Customer Acquisition Cost (CAC).
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The company stated that partnering with Appbrew has simplified and reduced the cost of app maintenance, resulting in an investment that is 50-60 times lower. This has led to significant cost savings compared to the alternatives of developing an in-house technical team or employing an app development agency. Moreover, the application’s Software-as-a-Service (SaaS) architecture guarantees regular upgrades and enhancements, ensuring that the shopping experience remains current and captivating.
Abhijeet Singh, co-founder and CEO at Appbrew, said: “Our combined expertise has resulted in a platform that not only enhances the shopping experience but also helps Berrylush achieve their business goals of increasing customer conversion and reducing Customer Acquisition Cost.”
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