[Funding alert] D2C beauty brand Wow Skin Science raises funding

Wow Skin Science, a D2C beauty and wellness brand has raised its fresh funding from Singapore’s sovereign wealth fund GIC.

The company did not disclose the amount raised in the fresh round and its valuation.

The startup plans to use the funds in brand development, talent resource and accelerate its innovation pipeline through a combination of organic launches and select inorganic investments.

The Bengaluru-based Wow Skin Science was founded in 2014 by brothers Manish and Karan Chowdhary, It sells toxin-free beauty products made with natural ingredients in categories such as skin, hair, nutritional supplements, bath & body and wellness.

The company retails on its e-commerce platform, its website, as well as brick-and-mortar stores.

“We at Wow are thrilled to welcome GIC in our journey towards becoming a House of Loved Brands. This investment will enable us to drive sustainable yet disruptive growth and to strengthen our organization with top notch talent”, said, Manish Chowdhary, cofounder of Wow Skin Science.

“We are also grateful for the continued partnership with ChrysCapital who have been instrumental in our growth journey. We look forward to creating a future ready organization along with our investors,” he added.

The beauty brand competes with clean beauty and natural beauty D2C brands such as Plum, Organic Harvest, mCaffeine, Beardo, Mamaearth and others.

In April 2021, Wow Skin Science had raised Rs 375 crore from ChrysCapital.                  

It claims that it is available at 2,500+ Walmart stores in the US and featured in the bestseller list on Amazon US.

“ChrysCapital is delighted to welcome GIC onboard the growth journey of WOW Skin Science as it scales multi fold to a formidable house of brands in beauty and personal care. We continue to be extremely confident of the strong brand resonance among the millennials and the outstanding team at the helm to make WOW one of the most loved D2C brands globally”, said, Ashish Agrawal, Managing Director, ChrysCapital.

About Wow Skin Science

A customer-centric personal care brand, WOW Skin Science curates the best of natural ingredients in its products. Their products are free from sulphates, silicones, mineral oils, parabens, and artificial colours. The ingredients used are inspired by nature & dermatologically tested for your safety.

They’re committed to serving to customers in the best way possible while also making sure that we give back to nature through their WOW Green Hands Initiative. Their innovative products are a data-driven result of constant customer feedback and their efforts for a greener tomorrow through sustainable business practices.