Crackle Technologies, an adtech startup, has secured $1.7 million (approximately INR 14 crore) in a pre-seed funding round that was jointly headed by We Founder Circle and AC Ventures.
The round also included the participation of the founders of Sunicon Ventures, Global DeVC, Misfits Capital, Ludo King, and Impetus Technologies.
The company intends to allocate additional funds to the development of globally scalable products that will revolutionize programmatic advertising for publishers and developers in the gaming, apps, news, and OTT sectors.
Crackle Technologies’ objective is to assist publishers in optimizing their ad tech revenue by implementing AI-based solutions.
Read also – Nestasia Secures $8.35 Mn Funding Round
The startup’s proprietary technology utilizes sophisticated data analytics and predictive modeling to enhance user experiences, automate workflows, and optimize publishers’ ad revenue.
About Crackle Technologies
Founded in 2023 by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, Crackle Technologies is an ad tech startup that offers AI-driven solutions to publishers and developers.
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