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How This Coolie’s son, PC Musthafa, Built A Rs 3000 Cr. Empire | iD Fresh Food

By Viestories
New Update
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Many of you must have enjoyed idly and dosa batter at iD Fresh Food, but have you heard the inspiring story of this Coolie’s son, PC Musthafa, who built an empire?

About Coolie’s son, PC Musthafa

Meet the man, PC Musthafa, who is the CEO and founder of iD Fresh Food. iD Fresh Food, which today’s valuation is approximately Rs 3000CR. The story begins from Kerala’s Wayanad. Musthafa had a tough start. He comes from a poor family, where his father used to work as a daily wage coolie and only earned Rs 10 per day working on a ginger farm.

Musthafa failed in 6th grade; he dropped out of school at the age of 10, and started working on a ginger farm with his father. During this period, Musthafa's math teacher, Mathew Sir, observed his absence from the classroom. He went to the farm, where Musthafa was working with his father. Both Uppa and his math teacher tried to persuade him, but he refused to listen. Furthermore, his Math teacher, Mathew Sir, asked a question that completely changed his life.

What question changed his life?

The question was, “When you grow up, do you want to struggle like your father or be a teacher like me and support your dad?” This question led him towards success. He continued to go to school, worked hard, and became a top student in 10th grade, with the best grades ever recorded at the school. After that, he finished his junior college education on a scholarship and completed his engineering with the support of his college professors. Furthermore, after so many efforts, Musthafa got a well-paying job but he left his job.

Read also - Kuku FM Founder Lal Chand Bisu’s Inspiring Entrepreneurial Journey

How Musthafa’s entrepreneurial journey started?

Musthafa and his cousins noticed that there were frequent complaints about the quality, hygiene, and service of the ready-made batter. Although his cousins tried to resolve the issue, however the problem remained.  That’s when to solve this issue, Shamsudeen, one of his cousins, suggested that “we make the batter ourselves.” That’s how iD Fresh Food was born with his 4 cousins.

What is iD Fresh Food?

In 2005, a Bangalore-based food product company, iD Fresh Food, was founded by Musthafa and his 4 cousins: Shamsudeen TK, Abdul Nazer, Jafar TK, and Noushad TD. The company produces a variety of fresh foods, including idly/dosa batter, paneer, parotas, chapatis, and curd. The company is now an INR 3000 crore brand with a presence across India, US, UK, Oman and Saudi. 

PC Musthafa's father used to earn Rs. 10 a day, but now he has built an empire worth Rs. 3,000CR. PC Musthafa is an inspiration!

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Little Indian Spice Story: Female Founder Quit Secure Govt. Job, Now Generates ₹15Lakh Revenue

Jaipur-based startup Little Indian Spice's female founder, Sonu Saini, turned an idea into a business. This is the story of a female entrepreneur who is not only inspiring with her journey but also uplifting the lives of village women.

By Saroj Kumawat
New Update
Little Indian Spice

Ex-SBI Deputy Manager Sonu Saini founded Jaipur-based startup Little Indian Spice. This Little Indian Spice is a pickle business, generating ₹15lakh in the year ending March 2024, aiming ₹1.5Cr. This year.

But what inspired Sonu to quit a secure job and leave behind a conventional path, choosing a more challenging one? 

SBI Deputy Manager To Entrepreneur:

Ex-SBI Deputy Manager Sonu Saini founded Jaipur-based Little Indian Spice. Sonu graduated from the University of Rajasthan with a Bachelor of Business Administration from July 2008 to April 2011. Furthermore, she was selected by the State Bank of India and was working as a deputy manager.

But, in 2023, she quit her government job to pursue her passion for entrepreneurship when she met with her friends and connected with people who missed the taste of Ghar Ka Achar (homemade pickles). Sonu was also one of those people who truly loved delicious pickles. 

This experience sparked an idea in her mind. She decided to pursue her passion for entrepreneurship and uplift the lives of village women, but it was challenging to leave behind her secure career and choose a difficult path.

However, she didn’t limit herself and quit her government job to begin a new chapter, launching her start-up, Little Indian Spice.

Also Read- The Chatpata Affair Story: How Founder Shiju Pappen Turned ₹5,000 Salary into ₹8 Cr. Revenue?

What does Little Indian Spice do?

Headquarter in Jaipur, Rajasthan, this Little Indian Spice was founded by Sonu Saini in 2023. Little Indian Spice  is a pickle business, providing homemade pickles. This startup is not only providing flavorful pickles but also uplifting the lives of village women.

Female founder Sonu works with village women and homemakers, helping them make homemade pickles. The Founder collaborates with homemakers from 6 different states, including Bihar, Punjab, Rajasthan, Gujarat, Maharashtra, and Madhya Pradesh, in order to provide the most genuine flavors that are unique to the region.

These pickle-makers are micro-entrepreneurs who use old recipes to make the best pickles by working together. They can improve their financial situation and faster their aspirations to become entrepreneurs.

Reach New Heights:

After starting in August last year, this business generated rupees ₹15lakh in the year ending March 2024. It is aiming to reach ₹1.5 crore this year. 

Such women step into entrepreneurship and become powerful role models for others, inspiring with their strength and resilience.

Hats off to Sonu Saini, who left the conventional path behind and came ahead in entrepreneurship to pursue her passion and uplift women.

Also Read- MyTpen: Tamil Nadu Employee Leaves Successful Career to Bridge a Gap with AI Startup

FAQs

What does Little Indian Spice do?
Little Indian Spice is a Pickle business, providing homemade pickles.
Who is the founder of Little Indian Spice?
Sonu Saini is the founder of Little Indian Spice.
Where is the Headquarter of Little Indian Spice?
Jaipur, Rajasthan is the Headquarter of Little Indian Spice.
when Little Indian Spice was founded?
Little Indian Spice was founded in 2023.

 

Also Read- Hyderabad-Based Petfolk Converted Personal Frustration Into ₹35Cr. Worth Business.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Startup Stories: Discover inspiring tales of startups overcoming challenges and achieving success.

Funding News: Stay updated with the latest news and trends in startup funding and investment.