Channel Factory, a global technology and data platform specializing in video ad placement on social platforms, has onboarded DDB Mudra Group’s Chirag Bhatia as its Managing Director- India.
In his new position, he will be in charge of spearheading the company’s market penetration in the nation as part of Channel Factory’s larger expansion strategy. He will also assist in building a strong local team devoted to product and engineering, demonstrating the company’s dedication to meeting the unique requirements of regional brands.
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Channel Factory has offices in the USA and is expanding its global reach, operating in more than 30 countries in the Americas, Europe, the Middle East, Africa, Asia-Pacific, Australia, and Latin America.
Chirag Bhatia worked for DDB Mudra Group for more than four years before joining Channel Factory. During the last year, he was the agency’s EVP and Business Head for Digital. He began working for them in March 2020 as a Senior Partner and National Head of Digital Account Management. In June 2021, he was promoted to SVP of Digital.
Prior to that, he held positions as Director of Adtech Sales and Solutions at Ibibo Group’s Ibibo Ads from July 2014 to June 2015, Lead Partner Sales-Digital Marketing (South Asia) at Adobe from June 2015 to July 2016, Co-Founder of Value Heal from May 2019 to February 2020, and Agency Partner at Meta from April 2016 to April 2019.
Robin Zieme, Global Chief Growth Officer, Channel Factory, said: “We are thrilled to welcome Chirag Bhatia to our team in India. His wealth of experience and deep understanding of the Indian market will be instrumental in accelerating our growth and cementing our position as a leader in digital advertising.”
Chirag Bhatia, Managing Director- India, Channel Factory, said: “India presents immense opportunities for Channel Factory, and I am excited to be a part of our efforts in this dynamic market. With our cutting-edge technology and commitment to positivity and inclusivity in advertising, we aim to redefine the media landscape and deliver exceptional results for our clients.”
About Channel Factory
Founded in 2010 by Tony Chen, Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube.
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