Canva, an all-in-one visual communication platform, announced the acquisition of Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design, and page layout.
The acquisition greatly advances Canva’s goal of creating the most complete collection of visual communication tools globally. Canva has grown rapidly over the past ten years among the 99% of knowledge workers who lack design skills, but the inclusion of Affinity’s professional design software now allows access to the full range of designers at all skill levels and phases of the design process.
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“Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business,” said Canva co-founder and COO, Cliff Obrecht. “From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology and we’re delighted to welcome them to Canva as we enter our next phase together.”
The acquisition also accelerates Canva’s corporate ambitions, opening the door to a future where expert designers may create graphics and templates with Affinity to scale across organisations with Canva, as visual communication becomes the norm in teams and organisations worldwide.
“Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish,” said Ashley Hewson, CEO of Affinity. “We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable. Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.”
About Canva
Canva is a free online visual communication and collaboration tool that was founded in 2013 to enable anybody to design.
About Serif (Affinity)
Founded in 1987, Serif is the parent company behind Affinity, the renowned suite of creative tools for professional designers and photographers.
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