In a fundraising round headed by VC firm Gruhas’ Collective Consumer Fund, direct-to-consumer brand Bummer secured Rs 9.25 crore.
Bummer’s current backer, the venture firm Fluid Ventures, took part in this fundraising round as well.
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According to Bummer’s founder Sulay Lavasi, Gruhas and Beenext now hold the majority of institutional shares in the company, ET reported.
Although India will continue to be the company’s primary emphasis in the foreseeable future, the company is additionally tinkering with selling in countries like Singapore and the Middle East.
As stated in the filing, the company plans to develop and grow its categories with the revenues.
About Bummer
Bummer is a Direct-To-Consumer Innerwear brand hand-crafted to cater to India’s 200M+ digital millennials. Bummer started in 2020, also featured on Shark Tank S1 going viral for the famous ‘Doglapan’ dialogue.
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