Dia Mirza, a Bollywood actress, has invested in Greendigo, a company that makes eco-friendly baby clothes. As a result, Mirza has not only joined the brand as an ambassador but also developed a strategic partnership with the clothing firm.
The firm claims that it wants to spread awareness about the harmful chemicals used in clothing, particularly in baby clothing. To transition to organic clothing, the firm intends to use Mirza’s widespread appeal, reported by Inc42.
Founded in 2019 by Barkha Bhatnagar Das and Meghna Kishore, Greendigo is an organic cotton clothing brand for kids till 12 yrs, that successfully delivers effortless style with sustainability.
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“I am very happy and proud to support a brand that shares my mission to protect Mother Earth with its internationally certified products, plastic-free packaging, zero-carbon emission operations and alignment with all 17 UN SDGs,” said Dia Mirza.
The Global Organic Textile Benchmark, a standard for environmentally friendly textile processing, claims to have approved Greendigo. It added that in addition to being featured on e-commerce sites like Myntra, Nykaa Fashion, FirstCry, Tata Cliq, AJIO, and Amazon, it sells products through its website.
“We are thrilled to have Dia on board in a multi-pronged capacity. Our vision is focused on ensuring that organic clothing for kids becomes normative rather than an exception. With someone as relatable, credible and successful as Dia as our ambassador, we have no doubt that our message will reach far and wide,” Barkha Bhatnagar Das said.
The company is co-founded by two sisters, Meghna Kishore and Barkha Bhatnagar Das who have a strong sense of purposeful living and environmental consciousness. With a collective work experience of over 35 years in the financial sector, they decided to give up their corporate careers to drive a change in the kids apparel industry.
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“There is nothing more important to us than the well-being and health of our little ones. So, we spend a lot of time understanding the unique challenges that new parents face while looking for things that check the boxes of sustainability, safety and comfort,” Meghna Kishore said.
About Greendigo
Greendigo believes that an outdoorsy lifestyle is paramount for the wellbeing of kids and this encouraged us to make easy to wash, hardwearing and practical garments.
Deeply concerned about the health issues associated with the use of synthetic fabrics for kids clothing and the environmental impact of these fabrics, Meghna Kishore and Barkha Bhatnagar Das set out to produce high-quality, fun and vibrant kidswear using GOTS certified organic fabrics.
