Boldfit Ropes In Cricketer KL Rahul As Investor

Bengaluru-based direct-to-consumer fitness brand Boldfit has secured the services of Indian cricketer KL Rahul as its brand ambassador and investor.

Boldfit provides over 400 products in a variety of categories, such as athleisure apparel, nutritional supplements, yoga accessories, and fitness equipment.

The organization asserts that its revenue in FY23 was INR 73 Cr, and it intends to increase this figure to INR 150 Cr in FY24.

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This occurs at a time when Boldfit is seeking to broaden its reach. Additionally, it intends to expand its footwear and athleisure offerings, introduce new products in its current categories, and establish a stronger presence in the Middle East.

The company has already provided services to over 2.5 million consumers and has collaborated with IPL teams such as the Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru to produce co-branded fitness accessories and fanwear.

Pallav Bihani, founder, Boldfit, said: “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values.”

About Boldfit

Founded in 2018 by Pallav Bihani, Bold fit deals with the best health and fitness products. It keeps your body charge also improves your immune system.

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