boAt and cult.fit, two lifestyle and fitness companies have partnered to introduce the groundbreaking at-home workout programme “Fitness Xtended.”
The six-week programme was created by some of the most well-known fitness and lifestyle trainers, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa. It combines yoga, strength training, conditioning exercises, and HIIT workouts, as per reported by Business World.
This collaboration highlights the benefits of accurate tracking and fitness activity, as well as their attractiveness and potential influence. Anyone who possesses specific boAt smartwatches can access the program’s special fitness videos on the Crest App from boAt. The cult.fit App also offers access to the material. The programme consists of 24 sessions spread across two parts of three weeks each.
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Naresh Krishnaswamy, Growth and Business Head at cult.fit said. “We have always emphasized the importance and value of fitness. To bring about a shift in people’s attitude towards fitness and make India a healthier country, we are happy to engage with our audience in creative ways. This partnership with boAt is a new approach to influencing people about fitness, with the power of accurately tracking the vitals so each of us can understand our unique bodies better and find the best way to stay fit and healthy.”
Siya Wadhawan, Brand Manager, at boAt said, “In collaboration with the cult. fit, we’re excited to be part of this fitness revolution. By customizing workout routines and run plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys. With this partnership, we continue to inspire and support boAtheads with products that support healthy living and enable them to select a fitter lifestyle.”
To reach a wider audience, both businesses intend to create more distinctive content in the future and launch other digital promotional activities under the “Fitness Xtended” campaign. BoAt Wave beat, Wave style, Wave Pro, Storm Pro, Storm Pro Call, Xtend Pro, Xtend Sport, and Primia are currently compatible with the boAt Crest app.