The largest alcobev chain in India, The Beer Cafe, has been acquired by domestic premium beer producer Bira 91 in an all-stock deal, turning the pub chain into a wholly-owned subsidiary of Bira 91.
Shares of Bira 91 will be distributed to investors in The Beer Cafe, including Rahul and Bineeta Singh, Mayfield, Granite Hill, and RB Investments, as per reported by The Economic Times.
Through the 33 locations of The Beer Cafe, Bira 91 will gain a presence in the retail market, and the pub franchise will receive help from the beer firm in terms of supply chain innovations.
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“The deal will enable Bira 91 to strengthen its play in pubs and build a direct-to-consumer platform focused on beer,” Bira 91 CEO Ankur Jain told ET.
The management team of The Beer Cafe, led by its founder and CEO Rahul Singh, will continue to oversee its operations and assume control of Bira 91’s newly established restaurant business. Under the brand name Bira 91 Taproom, this is being scaled up as large-format, craft beer-focused establishments.
The Beer Cafe will continue to provide a selection of beers at its locations, according to Singh.
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“Bira 91 will continue to invest in beer innovation and efficient supply chain. This will grow our own capabilities, along with talent and scale. Also, the group will take care of all support functions, which will give me sharper focus to expand Beer Cafe,” Singh said.
33 Beer Cafe outlets located in 15 cities, including malls, high streets, and transit hubs.
About Bira 91
Bira 91 is a flavourful beer brand that is refreshingly contemporary and was created in India. With a varied array of award-winning beers, one for every occasion, and as one of the world’s fastest-growing brands, Bira 91 aspires to lead the movement towards greater color and taste in beer.