Men’s grooming brand The Man Company has appointed famous YouTube content creator Bhuvan Bam as the brand ambassador for its fragrance segment.
The deal brings together an authentic, self-made and self-aware and constantly evolving individual to represent the brand’s equally potent perfumes.
As part of this collaboration, Bhuvan will promote the brand’s fragrance range and create exclusive content for the company.
Through this collaboration, the company aims to reach new customers across social media platforms through Bhuvan Bam’s 50 million strong social media followers.
Gurgaon-based The Man Company was founded in 2015 by Hitesh Dhingra and Bhisham Bhateja, men focused direct-to-consumer (D2C) grooming brand which manufactures and retails grooming products in skin and hair care verticals.
The brand sells its products through its website, e-commerce stores and retail outlets across India.
“While fragrance range has long been part of The Man Company’s men’s grooming essentials, we decided to create more awareness about the types of perfumes perfect for various occasions. Bhuvan was the ideal choice for taking our thought to the right audience as he has a fanbase across India, in different geographies and tiers. The fact that Bhuvan’s personal journey, values and ethics align with The Man Company makes him the perfect fit for the brand. We look forward to connecting with new users post this collaboration. This is an exciting new development, and we are all thrilled to have Bhuvan onboard”, said, Hitesh Dhingra, founder, The Man Company.
The company is backed by FMCG major Emami Ltd, which holds a 49 percent stake in it.
Bhuvan Bam, Brand Ambassador, The Man Company fragrance range, said, “When I became a part of The Gentleman Show, I already knew that The Man Company is initiating conversations that are crucial today. I already had this in mind that The Man Company’s brand ethos and values match mine. So, when this opportunity came, I was excited, to say the least. The best thing about The Man Company’s fragrance range is that it doesn’t add an unnecessary sprinkle of scents to your personality but enhances your genuine nature with a little dash of motivation. I am sure, together, we’ll be able to reach more customers and help men understand that grooming is not gender-biassed. Can’t wait to start this new journey. “
About The Man Company
The Man Company is an ultimate one-stop solution into becoming a gentleman: a man of refreshing candor who is known for his well-made scent statements. The Man Company was conceived in honour of the modern men who look and feel their very best.
They believe that becoming a gentleman is a journey rather than a destination. And they’ve resolved to accompany all aspiring gentlemen to be their constant companion. Since its inception, they’ve been creating wonders by the grace of nature to offer the world with the best in age and class of grooming. With the intention of bringing nature’s magic to the world, they now boast of a celebrated range of grooming essentials, artistically formulated and exclusively curated to help the men of today take the world in their stride. Entirely free of harmful chemicals and enthusiastically infused with premium essential oils, they’ve devised a product range that is meticulous about their customer’s aesthetic improvement. The core of their offerings lies in the quality and richness of handpicked natural ingredients.