Beco, an eco-friendly home, kitchen, and personal care brand that is locally based, has secured $10 million in its pre-Series B round, which was led by Tanglin Venture Partners.
The proceeds will be allocated to the following objectives: the development of a robust offline sales infrastructure in critical geographies, the expansion of production capacity, and the enhancement of brand awareness and brand building.
Titan Capital Winners Fund, Manish Choksi, the promoter of Asian Paints, Rukam Capital, and Synergy Capital served as investors in the round.
Beco had previously raised $3 million in its Series A round, which was led by Rukam Capital and other investors, in December 2022.
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Beco asserts that it is a company that is entirely eco-friendly and does not use plastic. It provides a diverse selection of products for personal care and the household and kitchen. It provides a variety of products, such as hygiene, towel rolls, and tissues.
Beco asserts that it has experienced a threefold increase in development over the past year. It is present in 10,000 retail stores, and its order values are equivalent to or greater than those of legacy brands.
About Beco
Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco produces eco-friendly and cost-effective products, including compostable tissue rolls, biodegradable garbage bags, and eco-friendly kitchen towels, that offer consumers the convenience of single-use product without being detrimental to the environment.
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