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Beauty Brand Vedix Partners with Shoppers Stop for Offline Expansion

By Team VS
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Vedix is a designed Ayurvedic personal care brand that has teamed up with Shoppers Stop to open an exclusive shop-in-shop store.

Customers of Shoppers Stop can now get a high-end, personalized Ayurvedic beauty experience thanks to the relationship.

Customers can now get free hair and skin testers, which are high-tech tools that give a full picture of the problems customers are having. This lets companies make better product suggestions that work better, according to the press release.

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Ayurvedic doctors make Vedix goods, which include hair care, skin care, and immunity products, to fit the needs of each individual customer.

Vedix has released Ayutree, an Internet of Things (IoT) gadget that gives out personalized oil samples in real-time. Customer can pick up to two Ayupods and choose their scalp and hair type on a computer, the company said.

Vedix says it has an ARR of Rs 150 crore and 15 million customers right now.

Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop, said: "We are excited to welcome Vedix on board, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare & haircare solutions. This introduction reflects our commitment to providing patrons with modern, immersive experiences and options of personalized product choices in-store,"

About Vedix

Founded in 2017 by Chaitanya Nallan, Vedix is India's only customized Ayurvedic wellness regimen that formulates haircare, skincare, and immunity boosters based on your unique doshas.

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