GetVantage, a prominent non-dilutive funding marketplace and growth platform in India, has provided Rs 5 crore of equity-free capital to Barcelona, a rising fashion and apparel brand catering to men.
Barcelona plans to utilize the Rs 5 crore of equity-free capital from GetVantage to expand its presence by launching approximately 50 new outlets throughout the country in the upcoming fiscal year, as per reported by FreePressJournal.
Additionally, the company intends to enhance its marketing initiatives. To improve brand recognition in towns beyond the metropolitan areas, Barcelona has enlisted Sonu Sood, a renowned actor, as its brand ambassador.
Jaimin Gupta, Managing Director, Barcelona said, “Our vision is to build India’s largest retail network of multi-brand outlets through our men’s Fashion brand BARCELONA and we are quite close to attaining that target. Businesses like us are capital intensive and we are constantly looking for equity-free and collateral-free working capital. Fortunately, revenue-based finance in India is gaining popularity and helping SMEs like us grow exponentially. We have seen a massive spurt in our business after raising funds from GetVantage. We got funds in just a few days without any hassle. Such alternate finance helps us to focus on our business instead of chasing funds.”
Karun Arya, Chief Growth Officer, GetVantage shares “Menswear is having a bit of a renaissance movement in India as the male consumer becomes more discerning in their taste for fashion. This evolving consumer behavior is helping new-age brands grow the overall market significantly. At GetVantage, we are excited to help businesses like Barcelona capitalize on this whopping $20 billion-dollar apparel opportunity. We’re thrilled to support founders like Jaimin who can spot trends not just in fashion but in funding too on their way to a successful IPO!”
Ahmedabad-based Barcelona is a high-end men’s clothing brand that offers a wide range of clothing options, including shirts, t-shirts, jeans, trousers, shorts, and various fashion accessories. Established in 2015 by Jaimin Gupta, the company has become one of the largest and most rapidly expanding apparel brands in India. It has also emerged as a leader in the direct-to-consumer (D2C) space within the apparel industry.
GetVantage was established in 2019 by Bhavik Vasa and Amit Srivastava. The company has built a significant portfolio of more than 500 new-age businesses, particularly in the direct-to-consumer (D2C) space. Recently, GetVantage has expanded its scope and ventured into other sectors, including business-to-business software-as-a-service (B2B SaaS), e-commerce, electric vehicles (EV), and clean technology.