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HomeInsightNews & Update B2B grocery startup ShopKirana raises $38 million from Info Edge, others

[Funding alert] B2B grocery startup ShopKirana raises $38 million from Info Edge, others

DIRECT (Earlier ShopKirana)
DIRECT (Earlier ShopKirana)

B2B grocery startup ShopKirana has raised $38 million led by Info Edge, Oman India joint investment fund, Sixth Sense Ventures and other investors.

Some other capital firms also participated in the funding round including Trifecta, Incubate Fund, Akatsuki, Ajanta LLP, Gunosy Capital, etc.

B2B grocery startup ShopKirana was founded by Sumit Ghorawat, Tanutejas Saraswat & Deepak Dhanotiya in 2015.

DIRECT (Earlier ShopKirana) is a B2B – commerce company focused on technology and supply chain innovation that aims to empower retailers to be competitive by providing technology, operational expertise and scale advantage. Idea is to partner with millions of retailers (by becoming part of their supply chain) and making it the biggest and quickest go-to-market channel for products and services.

B2B grocery startup ShopKirana directly works with brands to give them a boost on the demand side and reach to masses with transparency and deep market intelligence.

B2B grocery startup ShopKirana

ShopKirana is a b2b platform, started with a vision to empower millions of retailers which connects 1.2 Bn+ population of India in terms of trade. Even after ages of Internet in India, small mom pop stores holds more than 90% of all India retail trade & are the backbone of our economy.

They connect retailers directly with brands with the help of technology & supply chain innovation to source products within 48 hrs. Their “execution on ideas”​ journey started in 2015…They started very first fmcg/grocery b2b multibrand platform for unorganised kirana stores in India.



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