Sanjiv Gupta has been named chief advisor and board member of T.A.C – The Ayurveda Co, a direct-to-consumer personal care business.
Gupta formerly held the position of CEO at Coca-Cola. During his tenure at Coca-Cola, he demonstrated an exceptional ability to drive change and build global market leadership.
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“Mr. Gupta’s role is pivotal in our journey towards Mission 2030 to become the most loved Ayurveda company” said Param Bhargava, Founder of T.A.C. “His guidance will empower our team to grow and innovate, and help avoid the common pitfalls of startups, and ensuring T.A.C’s success in the competitive Ayurvedic landscape.”
Furthermore, Mr Gupta has shown his visionary thinking by leading the introduction of brands such as Kinley Water and Georgia Coffee in the Indian market, significantly increasing the company’s product line.
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Through Gupta, T.A.C. is aiming to expand its market presence and improve both the value of its brand and the experience it provides to its customers.
About The Ayurveda Co.® – T.A.C.
The Ayurveda Co.® – T.A.C. was established in 2021 by Param Bhargava and Shreedha Singh as a producer of cosmetics to combine traditional ayurveda methods with contemporary science.
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