An investment round headed by Pulsar Capital, a growth stage investment fund, secured $15 million (Rs 123 crore) for Assiduus Global, an AI-powered cross-marketplace e-commerce accelerator.
Venture Catalyst, StrongHer VC, and 9Unicorn also took part in the round. Rajan Navani, CEO of the JetLine Group of Companies, and Carlos Cashman, founder of Thrasio, both made investments in their individual capacities, as per reported by VCCircle.
The company will probably use the funds to improve its technology and expand into new international areas including Southeast Asia and Europe.
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“As a global e-commerce accelerator, we have empowered countless brands to scale their operations across the fast-evolving e-commerce multiverse. We look forward to becoming one of the biggest disruptors in the sector by innovating new solutions and exploring uncharted geographies,” said Somdutta Singh, founder & chief executive officer at Assiduus.
The AI-powered solution from Assiduus Global assists organisations with data intelligence, reporting and analytical skills, as well as enabling the brands to get beyond regulatory challenges, language constraints, and integration across many digital marketplaces. With the help of more than 12 worldwide marketplaces, including Amazon, Flipkart, Shopify, Noon, Walmart, eBay, Lazada, Nykaa, and many more, it helps brands scale significantly.
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“In the next few years, the traditional bricks-and-mortar sales and distribution model will undergo a transformation and Assiduus is helping brands drive that disruption,” said Narain, from Pulsar Capital.
About Assiduus Global
The world’s fastest-growing cross-border E-commerce accelerator is Assiduus Global Inc. Assiduus facilitates D2C brands’ digital commerce through end-to-end distribution and supply chain management, enabling their launch, scaling, and growth across E-commerce marketplaces and geographies.
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The operations of Assiduus Global are supported by patent-pending technology that has helped hundreds of brands scale extraordinarily throughout 12+ international marketplaces on five continents. Assiduus gives brands intelligence, analytics, and data, putting them in control at all times and boasting a 100% customer retention rate since its beginning.
