Assembly, a lifestyle and travel business, secured $2.1 million (about INR 17.4 crore) in an undisclosed investment round headed by Prath Ventures. Some individual investors, Anicut Capital, and Blume Founders Fund also participated.
With the additional funding, the firm plans to grow its staff and product offering while putting more of an emphasis on advertising and branding campaigns.
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Mohit Garg, CEO and Co-founder of Assembly said, “We’re thrilled to embark on this journey with Prath as we strive towards growth. Our focus this year is on expanding our product offerings and reaching a wider audience of travelers.”
By utilising its internet presence on multiple channels, Assembly has developed a devoted clientele. Assembly has an experienced staff that is skilled in managing supply chains, sales, and design, and they are well-positioned to grow.
Saptarishi Sen, Vice President at Prath Ventures, commented, “The surge in domestic and international travel has expanded the opportunity in the luggage and travel goods space. Customers now seek products that seamlessly integrate with their lifestyle, prompting the rise of new-age travel brands. We believe Assembly, with its robust supply chain capabilities and design aesthetics, is primed to capture this evolving trend. We are excited to partner with them in shaping a new-age challenger brand in the luggage space.”
About Assembly
Aditya Khanna and Mohit Garg founded Assembly in 2019 with the goal of providing luggage, backpacks, and accessories for travelling that are designed for today’s travellers.
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