Asaya, a premium skincare brand, has secured Rs 12 crore ($ 1.5 million) in a seed funding round anchored by OTP Ventures and Huddle Ventures, with additional investments from Eternal Capital.
Asaya stated the funds will be allocated to the development of additional products that address the specific requirements of melanin and melanin-centric research. Additionally, a portion of the funding will be allocated to expand the market.
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OTP Ventures and Huddle Ventures, in conjunction with Eternal Capital, were the primary investors in the funding round.
Asaya provides a variety of products, including face cleansers, moisturizers, serums, sunblock, shower oil, and hand cream, catering to a variety of skin types, including oily, normal, dry, combination, and sensitive. The brand sells its products on its website and through online retail platforms such as Nykaa, Amazon, Flipkart, and Myntra. It provides 23 SKUs.
Neeraj Biyani, co-founder, Asaya, said: “Our products have received an overwhelmingly positive response, indicating strong product-market fit for many items in our lineup. This funding will help us go from 20,000 to over 250,000 consumers in the next 12 months,”
About Asaya
Founded in 2023 by Neeraj Biyani, Mandeep Bhatia, and Eeti Sharma, Asaya range of melanin-first skincare. Made with science, researched with rigour, and crafted with love and kindness — our offerings stand in sharp contrast against the grain of generic solutions and formulations.
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