Apparel Group Partners With Crocs

The world's largest retailer, Apparel Group, revealed the growth of its fruitful collaboration with Crocs.

the international brand of shoes. Apparel Group has been named the Exclusive Retail Licensee for Crocs' famous footwear in the North and East of India, expanding the brand's presence in the Indian market and building on their previous partnership in the GCC.

This move strengthens Apparel Group's already strong portfolio and demonstrates its dedication to bringing top global brands closer to its clientele. By combining their unique capabilities, these two retail behemoths have formed a strategic relationship that puts them in a prime position to profit from the region's rising demand for premium footwear.

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The partnership promises to open up interesting new doors for both businesses and give Indian customers even easier access to the well-liked Crocs items. The strategic alliance enables clients to select from a wide range of options catering to men, women, and children. The strategic partnership between Apparel Group and Crocs represents a powerful combination of capabilities, enabling both retail businesses to capitalise on the rising demand in the North and East Indian markets for premium footwear items.

Apparel Group is a multinational retail fashion and leisure business based in Dubai, United Arab Emirates, at the intersection of the modern economy. Apparel Group employs approximately 22,000 multicultural employees and serves thousands of enthusiastic shoppers through its 2,200+ retail outlets, 85+ brands, and other platforms.

Mr. Abhishek Bajpai,CEO, Apparel Group India, said: “At Apparel Group, our dedication remains steadfast in delivering excellent retail experience. Our partnership with Crocs is poised for growth and enhancing their presence through our existing retail network. We are confident that through this partnership with this leading global brand, we will meet consumers’ growing aspirations for lifestyle brands in the region,”

Mr. Sumit Dhingra, Vice President & General Manager- India, Middle East and Africa, Crocs, said: “Our partnership with Apparel Group is a strategic move for us as we continue to expand our business in India. We are confident that this collaboration will enable us to leverage their strategic network and commitment to experiential opportunities. By adapting their proven strategies to meet the unique needs and preferences of the Indian market, we are confident that this move will further enhance our offerings and open even more prospects for growth and success,”

Mr. Tushar Ved, President, Apparel Group India said: “At Apparel Group, we are committed to offering our customers the best shopping experience possible. Our focus is to build on the success we have together achieved in the GCC region and extend it to new markets in North and East India. With the addition of Crocs' iconic footwear brand to our Indian portfolio, we are excited to expand our customer reach and offer a wider range of high-quality products. We value our customers' loyalty and provide them with exceptional service and ease of shopping.”

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