Anveya Living Private Limited, the company behind premium beauty and personal care brands Anveya and ThriveCo, has raised INR 8Cr from Rukam Capital in its seed round. The company plans to use the capital to further research and development, enter new categories and markets, and to build the team to power further expansion.
Founded by Vivek Singh (ex-SVP Marketing at FirstCry) and Saurav Patnaik (ex-cofounder at Kenscio) in 2018, the company aims to close the large gap between much-coveted international beauty brands and beauty offerings in the Indian market.
"The D2C movement was a disruption for the consumer industry. We're taking it to another level by working to disrupt the D2C segment itself, by breaking some of the long-standing assumptions in the traditional FMCG and D2C industry. And in the process, customers are loving our honest, uncompromising and straight-talking brands," said, Vivek Singh, Co-founder and CEO of Anveya Living.
Founded in 2018, Anveya Living is building powerful premium beauty brands that create a positive impact for the consumer, the industry and the planet. With a direct-to-consumer, online-first and house-of-brands approach, the company has launched two brands Anveya and ThriveCo in the last 3 years.
These brands are available on all major marketplaces, and on their own eCommerce stores. With a range of about 45 products across haircare, skincare, beard care, and essential oils categories, the brands are known for their premium, transparent, clean label, premium quality products.
"Customers are far more aware, conscious and demanding today than they have ever been. This is fuelling the high demand for quality beauty and wellness products. We are very excited to partner with Anveya. The team's obsession with customer experience - both on the product & eCommerce front - has resulted in impressive love from the discerning customers of today. Their upcoming launches will continue to excite customers, and we're thrilled to be a part of the journey" Archana Jahagirdar, Managing Partner, Rukam Capital, said.
Now a buzzword in the industry, Anveya Living ventured into the multi-brand strategy very early on. Its first brand, Anveya, launched in early 2019 is a premium beauty brand delivering hair and skin care solutions through natural active ingredients. Its second brand, ThriveCo, launched in 2020 focuses on providing solutions for deep skin and hair-related causes.
Both brands are clean labels and do not use parabens or sulfates and are 100% transparent about their ingredients. The company also boasts of launching Anveya Curls, one of the first ranges exclusively dedicated for curly hair - a customer segment overlooked by the traditional market.
"Our brands are pushing the frontiers of the beauty and personal care space in India with our no-compromise formulations. We want to see Indian beauty brands become the most cutting-edge and respected brands both domestically and internationally," says Saurav, Co-Founder and COO.
While Anveya and ThriveCo are present on major marketplace platforms like Amazon, Flipkart, Nykaa and others, the company generates the majority of its sales from its own ecommerce storeswww.anveya.com andwww.thriveco.in.
On its own stores, Anveya Living maintains an ingredient directory where customers can read all about the ingredients used in their products. Going forward, the company will continue to bet on creating a direct channel with customers.
Weekly Startup Funding News Report For 25 October - 29 October 2024 (Latest Updates)
Weekly Funding Roundup - We compile a Weekly Startups Funding News Report summarizing all the startups that secured funding during the week. This report provides a consolidated list of newly funded ventures daywise.
Weekly Funding Roundup - We compile a weekly startups funding news report summarizing all the startups that secured funding during the week. This report provides a consolidated list of these newly funded ventures day-wise, offering a concise overview of the latest developments in the startup funding landscape. Get allIndian statups news at Viestoires.
Weekly Startups Funding News [25 October 2024 - 29 October 2024]
Althion Funding News - Althion has Secured Rs 3.6 crore in Pre-Series A Round Funding
Trisu Funding News - A pre-seed funding round, which was co-led by All In Capital, has secured an undisclosed quantity of investment for the vermeil jewelry brand Trisu.
GameEon Funding News - GameEon, a game development studio, has raised $1 million in its most recent funding round, which was co-led by SucSEED Indovation Fund, ICE VC, IAN, CD EQUIFINANCE, Nexus Global Opportunities Fund, Vivek Goel, Patni Family, Tal64.
Wundrsight Funding News - Wundrsight, a digital therapeutics startup, has secured $400K in its seed round, which was led by Inflection Point Ventures. Social Alpha, in conjunction with other angel investors, has also participated in the round.
Dharaksha Ecosolutions Funding News - Dharaksha Ecosolutions, a biotech-driven R&D start-up, has secured Rs 24.8 crore (approximately $2.95 million) in a Seed funding round sponsored by Avaana Capital.
Futwork Funding News - In its Series A round, which was led by the Michael & Susan Dell Foundation and included Artha Ventures, Simile Capital, and other investors, sales outreach platform Futwork has raised Rs 20.9 crore, about $2.5 million.
Centricity Funding News - In a seed round, Lightspeed and returning investors Burman Family Office and Shantanu Agarwal, among others, led the investment in wealth management startup Centricity, which raised $20 million at a valuation of $125 million.
11 September 2024 - Funding News
Zivy Funding News - Zivy, an AI tool that prioritizes workplace messages and duties, has secured $1.2 million in a pre-seed funding round co-led by Blume Ventures, Paradigm Shift Capital, iSeed, Everywhere Ventures, Indian Silicon Valley, and Marsshot Ventures.
Mitra Funding News - A strategic family office based in Dubai and Bestvantage Investments led the Pre-Series A fundraising round for D2C FMCG firm Mitra, which raised INR 11 Cr ($1.3 Mn).
InMobi Funding News - MARS Growth Capital, a joint venture between MUFG and Liquidity Group, has provided $100 million in debt financing to InMobi, a provider of mobile advertising network software.
Track3D Funding News - Track3D, an AI reality intelligence platform for the construction industry, announced that it had secured $4.3 million in seed funding. The funding was led by Endiya Partners, with participation from Shadow Ventures and Monta Vista Capital.
Flexiloans Funding News - In an equity funding round led by American not-for-profit fund Accion, US asset management firm Nuveen, and Nandan Nilekani-backed venture fund Fundamentum, Mumbai-based digital lending startup Flexiloans has secured Rs 290 crore (approximately $35 million).
10 September 2024 - Funding News
Crackle Technologies Funding News - Crackle Technologies, an adtech startup, has secured $1.7 million (approximately INR 14 crore) in a pre-seed funding round that was jointly headed by We Founder Circle and AC Ventures.
Supersquad Funding News - Supersquad, a startup that specializes in creator monetization, has secured Rs 2.1 crore in a funding round that was spearheaded by WLDD. Nitin Rajput and Jivraj Singh Sachar, angel investors, also contributed to the round.
AppsForBharat Funding News - AppsForBharat, the parent company of the devotional app Sri Mandir, has secured $17.8 million in its Series B funding round, which was led by Fundamentum.
Arnya Real Estate Funding News - Arnya Realestates Fund Advisors, an alternative investment management firm, has successfully closed the first close of its Rs 1,000-crore maiden debt fund, raising Rs 375 crore.
9 September 2024 - Funding News
Transcell Biologics Funding News - Quantiphi and IAN Group, both of Boston, have invested an undisclosed sum in Transcell Biologics, a biotechnology company.
2 September 2024 Monday - Latest Funding News in India
Mintifi Funding News- Mintifi a B2B digital lending startup, is reportedly in discussions to secure $100 million in a new funding round.
Clean Electric Funding News - Clean Electric, an energy storage solutions startup, has secured Rs 48.5 crore (approximately $6 million) in funding from both new and existing investors.
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