London-based Another Acquisition took over Nyxion.ai, a New Delhi-based supplier of AI-powered email solutions. Another acquisition has so far made three exits from the email marketing sector after acquiring various companies in the area.
The two businesses from Another Acquisition will work together to dominate the market for smart email solutions. According to Nyxion.ai, the Another Acquisition deal will enable it to access a variety of information, market insights, strategic counsel, and business expertise, as per reported by Inc42.
“Nyxion.ai was born out of a vision to democratise AI-powered email marketing tools, focusing intently on user behaviour for optimising results, and uniquely leveraging AI to predict user sentiments. Our partnership with Another Acquisition not only accelerates our mission but also empowers us to build a more intuitive and sentiment-aware platform, driving superior marketing outcomes,” Mohand added.
Commenting on the acquisition, Alexander Gabriel, cofounder of Another Acquisition, said, “The strategic acquisition of Nyxion.ai by Another Acquisition marks an exciting milestone in our journey. Nyxion.ai is driven by the mission of democratising AI-powered, high-quality email marketing tools. This technology allows small businesses to compete with corporations that have large marketing and design teams.”
SaaS platform Nyxion.ai offers AI-powered email marketing. Siddhant Mohan founded it in 2016. Nyxion.ai uses AI to personalize emails, optimize subject lines, and track results to improve email campaigns. Email templates, segmentation, and reporting help businesses manage email marketing campaigns on the platform.