Anita Hassanandani launches her own clean skincare brand Better Beauty

Popular TV actress Anita Hassanandani has launched ‘Better Beauty’, a luxurious, sustainably formulated and scientific skincare range exclusively on the clean beauty marketplace Vanity Wagon.

According to a press statement, the company complements the vision of providing pure, potent and proven skincare solutions to the clean-beauty market. It sits at the intersection of luxury and eco-consciousness. This skincare range comes in an exemplary range of bio-compatibility and is suitable for all skin types.

The brand claims to be cruelty-free, paraben-free, SLS, and mineral-oil-free. Its product range promotes a simple skincare routine with powerful ingredients to fit perfectly with the fast-paced life.

The range of products includes Hydration Booster Moisturizer, Skin-Balance HA Cleanser, VC20 Intense Boost Serum, and Skin Beauty Buffet Serum, starting at Rs.799.

“I believe in preaching what I practice. During all these years in the showbiz, makeup remained my constant companion. But the phase of motherhood made me realise the importance of clean skincare. Thus, I came up with a brand of my own, which is pure, proven, and potent”, said, Anita Hassanandani, at the launch.

“The brand is all about the ideologies I believe in, sustainable, pure, and minimalist approach towards skincare. The vision behind this brand is to establish a bio-compatible and environment-friendly skincare range, which will not only take care of your skin but also the environment”, she added.

“Vanity Wagon believes in the idea of clean beauty. The vision behind Better Beauty aligns perfectly with the objectives of Vanity Wagon. We are more than happy to launch the brand exclusively on our clean-beauty marketplace because we associate with its basic ideology. I consider Better Beauty as one of the most important additions to our Vanity Wagon family. We are launching it because we believe in it”, said, Naina Ruhail, Founder, Vanity Wagon.