UnSCRIPT.ai, an AI-based platform for customised synthetic videos, has raised $1.25 in the most recent funding round. Exfinity Venture Partners is the round’s lead investor, and other investors include Stellaris Venture Partners, Ghazal Alagh, the family office of Mankind Pharma’s promoter, Endurance Capital (Angellist), and other angel investors also participated in the round.
According to the company, the money will be used to increase its technological and commercial capabilities for various use cases. The business claims that its first product helps brands receive a 10x return on investment and a 3x increase in conversions.
UnSCRIPT.ai, which was founded by Ritwika Chowdhury and Apurv Jain, specialises in producing incredibly engaging customised videos that solve clients’ engagement and conversion problems.
“With the funds raised, we look forward to expanding our offerings to brands, helping them deliver content in the most engaging format at every point of the buying journey from landing page click to abandoned cart,” said Ritwika Chowdhury, Founder and CEO of unSCRIPT.ai.
It provides a browser-based studio to create customised video campaigns, and among its capabilities include the ability to produce video messages that feature social influencers’ voices and faces.
unScript.AI is an early-stage Deep-Tech company with a focus on creating highly engaging interactive videos solving conversion and engagement problems leveraging the most recent breakthroughs in Artificial Intelligence.