Agritech startup Krishify has raised $ 6.2 million in Pre-Series A round with the additional participation of agritech VC fund Omnivore, alongside existing investors Ankur Capital, Omidyar Network India, and Orios Venture Partners.
The company said that fund will use to accelerating pan-India growth and to further refine the technology for an enhanced user experience in the agriverse.
We are excited to partner with Omnivore in our journey to build India’s agriverse. More and more Indian farmers are connecting via Krishify every day, as the network breaks down geographic barriers and helps people interact to access knowledge and do business. We recently met a third-generation guava farmer in Rajasthan who was selling record numbers of guava saplings to farmers across Bihar, Madhya Pradesh, and Maharashtra who only could have ever discovered him through the Krishify app.” Rajesh Ranjan, Co-founder of Krishify, said.
Krishify is an agritech startup focused on creating India’s first digital marketplace of farm input products on top of a farmers’ community network which has over a million farmers.
Mark Kahn, Managing Partner at Omnivore, said the rising smartphone penetration in rural India has created an opportunity to build a farmer-centric social network for India’s 130 million cultivators and their families, a total population of over 600 million. “Krishify is building a content-centric agriverse to help farmers and rural communities realise greater success and joy through peer-to-peer engagement,”
The company has taken a unique approach of building a digital community that many farmers also refer to as “Facebook for Indian farmers”. Through the Krishify community, farmers can not only discuss their cropping issues with peers from a similar background and interest, but can also ask questions or anything related to agriculture from a pool of experts, from battling crop disease or pest attack in their crop to best practices for growing contemporary crops. Krishify uses on the fly machine learning algorithms to offer a personalized experience on their app.