VC firm Merak Ventures has announced that it has invested USD 1.45 million (about INR 12 crores) in agri-food startup Farmtheory.
Through the financing, Farmtheory will be able to grow its operations, with a primary focus on strengthening its supply chain by connecting to more farmers, growing its supply arm, and improving its technology infrastructure—all of which will provide a reliable and sustainable source of product.
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Arpit Agarwal, Co-founder of Farmtheory, said, “Farmtheory embodies a vision where every connection between farmer and consumer signifies more than just a transaction represents a commitment to enriching lives and fostering sustainability. Through our platform, we empower farmers to share their harvests with the world, creating meaningful connections that sustain communities and promote environmental responsibility.”
They further emphasize their commitment to quality with the “freshest produce” and excellent customer service through 24/7 support.
Farmtheory is a Y-Combinator-backed firm that promises to tackle climate change, reduce food loss, and increase farmer incomes by repurposing edible produce instead of allowing it to go to waste.
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About Farmtheory
Founded in 2019 by Arpit Agarwal and Sakshi Agarwal, Farmtheory is a B2B agri-food startup that ethically sources and delivers fresh fruits and vegetables to the food service and processing industry in Bangalore, India within 20 hours of harvesting.
