The Aditya Birla Group’s e-commerce rollup company TMRW provides Rs 155 crore to the menswear company The Indian Garage Co (TIGC).
By partnering with TMRW, TIGC hopes to broaden its range of sub-brands and segments while focusing on growth opportunities across all channels, such as D2C and offline/omnichannel.
“We are excited to announce our partnership with TIGC, which expands our portfolio in the casualwear space. With the deep category and brand-building experience as well as the tech-led scaling path TMRW brings, we are confident in establishing TIGC as the leading casualwear brand across men and women,” said TMRW’s chief executive, Prashanth Aluru.
Along with offering a variety of casual wear items for both men and women, the business has lately ventured into the larger-than-average and women’s wear markets with the HardSoda and FreeHand brands, respectively.
Anant Tanted, founder of The Indian Garage Co, said the company had reached a place where it needed a partner to help it “take the next big stride” in its growth journey. “Our collaboration with TMRW enables just this,” he added.
About The Indian Garage Co (TIGC)
Anant Tanted launched TIGC, a digitally-first fashion brand focused on casual clothing, in 2012. They are a cutting-edge, dynamic fashion brand that wants to make you feel comfortable all day long. You can express yourself freely according to their high-quality materials, vibrant designs, and color patterns, which are all made with a strong commitment to quality, durability, and affordability.